Here’s a moment many of us know well.
You post something. Or you finish a workshop. Or you run into someone at the grocery store who heard you became a coach. And they say the words you’ve been hoping to hear: “I’d love to know more about working with you.”
Your heart does a little jump. And then, about four seconds later, a quieter thought shows up: Okay. What do I say now?
If that second thought has ever turned into a reply you drafted three times and never sent, you’re in good company. We’ve done it too. The good news is that the part between “I’m interested” and “we’re on Zoom together” is a lot simpler than it feels. It takes three things, and all three can be ready before anyone asks.
Let’s start with what you already have. If you trained with Brave Thinking Institute, you know how to lead a Discovery Session. You know the questions. You know how to help someone see their vision and what’s been in the way. That conversation is the heart of your work, and nobody has to teach you how to have it.
What this post is about is the small stretch BEFORE that conversation. The reply, the page you send them to, and the little bit of care between booking and the call. That stretch is where interest either turns into a booked call or quietly fades. Not because the person changed their mind. Usually because life got loud again before anything got scheduled.
Here’s what we’ve noticed. When someone says they’re interested, they mean it. In that moment they’re picturing a different life, and you’re part of the picture. But that moment has a shelf life. It might be a day. It might be an afternoon.
If the next step is clear, they take it. If the next step is “let me think about times,” followed by five emails back and forth, the picture fades. Not always. But often enough that it’s worth making the next step as easy as a single click.
So the goal is simple: when someone shows interest, you already know exactly what happens next, and it takes you about ninety seconds.
The reply is not the enrollment conversation. That comes later, on Zoom, where you’re at your best. The reply has one job: say thank you, and open the door.
Here’s the shape we like, and you can put it in your own words:
“Thank you so much for reaching out. I’d love to hear what you’d love to create. Would you be willing to grab 20-30 minutes with me on Zoom? Here’s where to book a time: [the link to your Discovery Session page].”
That’s it. Warm, short, one question, one link. You aren’t selling anything. You’re inviting someone into the conversation you’re already trained to lead.
Save that reply somewhere you can grab it fast. The Notes app on your phone works. So does a saved reply in your email. The point is that when the DM arrives, you aren’t writing from scratch while your nerves are talking.
One small thing: send people to your Discovery Session page, not straight to your calendar. Here’s why.
Your website already has a Discovery Session page. (Some coaches call theirs a Strategy Session or a Vision Call. Whatever you call it, that’s the page we mean.) The button for it is the CTA button throughout your site, at the end of your About page, and on your contact page, because those are the three places people look when they’ve decided to reach out.
When someone clicks that button, two things happen.
Here’s why we built it that way. Those six answers are your preparation for the call. Before you ever say hello, you know what the person wants, what’s in the way, and how they feel about getting started. You can open the call with their own words. And the person gets something too: a few quiet minutes to think about what they’d love, which is often the first time anyone has asked.
So the form isn’t a hoop. It’s a head start, for both of you.
The only thing a visitor can’t find is a calendar that isn’t connected yet. If you handed us your Calendly link at launch, it’s already there. If you haven’t set one up, that’s okay. It’s a short job, and we can do it with you. The free Calendly plan is enough to open for business.
Someone booked. Wonderful. Now there is the time gap between the booking and the call, and that gap is where some people drift. A few small moves close it. Three are free. One is a paid feature, and we’ll say so.
Here’s the most useful thing in this post, and it takes about two minutes.
Pretend you’re a stranger who just found you. Go to your website on your phone. Click the Discovery Session button. Fill out the form as if you were a new person (use a different email so it doesn’t get confused). Submit it.
If your calendar shows up and you can pick a time, your path is ready. Interest can turn into a call without you doing anything in the moment.
If the form submits and nothing happens, or the calendar is empty, now you know exactly which thing to fix. That’s not a failure. That’s information, and it’s the kind most coaches never go looking for.
Bonus: you also just got a copy of your own form answers in your inbox, so you can see what a new person’s message looks like when it arrives.
We’ve run this test on our own sites. It is humbling, and it is worth it.
Some of us will read all of that and still feel a knot about the reply. “What if I say it wrong? What if I sound pushy? What if they say yes and I’m not ready?”
Every one of those feelings makes sense. And here’s the truth: the person who reached out already said yes to you. The reply isn’t where you win them over. It’s where you say thank you and hand them the page. The winning-over part happens on Zoom, where you have a whole proven process to lean on, and where you’ll already know what they want because they told you on the form.
Up until now, maybe the reply felt like a test. It isn’t. It’s a door.
Inspiration without action is merely entertainment. So here are three small moves. Three. Please don’t add a fourth.
When someone says they’re interested, there’s nothing to figure out in the moment. A warm reply, your Discovery Session page, and a friendly note before the call – and the yes has somewhere to go. The conversation that follows is the part you already know how to do, and thanks to the form, you’ll walk in prepared.
🔴 And if your calendar isn’t connected yet, or you’d like the reminders to run on their own, we help coaches with Calendly all the time. It’s here whenever you’re ready.
Get Going. 💙
